Chengdu office supplies market is in the market competition pattern, even if it is the first merchants in the market and the market share is less than 5% and also difficult to becoming the leader absolutely. Meanwhile, competition between businesses are at a low level, and breeding a cut-throat market, shoddy, not timely delivery, quality of service and unstable are becoming a chaos in the office supplies market. Not only service providers are difficult to get a healthy development, but also customer value is lost in the clutter of the market environment.

How to tap the core competitiveness of enterprises, upgrading service system, from increased customer value to meet their needs, and thus reach a win-win situation are becoming the problem that the office supplies industry must be tackled. In order to solve this problem, we have  a special trip to visit several office products supplier in Chengdu and find that the Sangu in Chengdu has the market prospects for breakthrough.

To adapt to changes in the market, through the ongoing strategic adjustment, Sangu is unique in the industry, and determining to focus on large customers as market positioning.

The reason to focus large customers, because they have a distinctive common: The management of Material Requirements Planning (MRP) is very strict, because the production of raw materials once out of stock is intolerable thing for the enterprise. As for office supplies, the companies do not have the normative inventory management generally, so this kind of customer service office products supplier is still very strict requirements.

After determining the position of focus on large customers, the focus of which meet the needs of large customers becomes the next key. According to feedback of market research last for many years, large customers during the office procurement, the top three needs are quality, enough products, and fast delivery. Which most concern to customers, but also the market short board is having enough products for customer to select? Today, office supplies stationery already exceeded the previous concept and it include the a variety of items using in office, including office paper, office stationery, office supplies, office equipment, ink cartridge, computers and accessories, digital products, file folder, office furniture, business gifts in manufacturing and electronic whiteboard, the departments responsible for procurement of office supplies and sometimes handling personnel protective equipment. And corporate procurement officers should not only deal with a number of suppliers, sometimes even hundreds of dollars to purchase products on the market are forced to go everywhere, which makes office procurement companies have to become complex and more time, manpower, pay transport costs. Market demand is the direction of enterprise development, Sangu proposed a "homogeneous product" value proposition. This is not only the core needs of the customer is not satisfied, but also the enterprise's traditional strengths. We learned that the Sangu is establishing a more than 1,500 suppliers in 20 years in the country and in the ERP system and precipitated several kinds of commodities procurement information, including suppliers, procurement costs, etc., can very quickly implementation of the procurement, and fully meet the government, finance, manufacturing, and other lines of customers' needs.

 In the entire food sub-category, the candy industry's potential had always been optimistic about the industry. According to the statistics of the China Food Industry Association Candy professional members show that China's candy industry scale was 50 billion Yuan in 2009 and increase to 62 billion Yuan in 2011. From this figure, we can find that the entire candy industry has been continuously maintained a double-digit compound annual growth rate, and is concerned in food industry.

Recent data show that the 2012 Chinese candy industry annual growth rate gradually slowed down and the profits showed a decreasing trend and the development of the existing market drag into a burnout. Facing with "bottleneck" in today's market conveys a message: the future of the candy industry’s bottlenecks need a new power to break? Throughout the supermarkets that have larger trading volume in Shanghai, the concentration of candy brand is not high. Either Hsu Fu Chi, or White Rabbit of Kraft, is difficult to occupy in the whole industry more than 15% share. Even if the overall foreign brands together will not more than 3 billion Yuan total output value. Single brand can not came out top, and the crowd picked up the flame together may not be a higher fire.

The bottleneck of the candy market is becoming apparently and ready for the old and new models’ battle equipped ammunition. For the traditional ideas of confectioners, maintaining existing products and business models, through marketing campaigns and public relations, trying to open up their world. For holding innovative ideas of candy providers, to produce multi-brand products to expand market share, to find not only ensure a stable and large quantity orders, but also save the cost of production and sales to the terminal buyers is the key, which candy retail sector have to mention innovative ideas - retail own brand. Retailing own brand, which is produced by the factory OEM and stuck to retailing stores brands, and sold to the supermarket in one time. In other countries, retailing branded products due to the advantages of inexpensive and homogeneous, has won 30 percent of the market share. But for the Chinese own brand has less than 5% of the market share and a huge potential for development. There a Shanghai's global retailing branded products show in Asia is held in December of each year, and we see a lot candy manufacturers and candy suppliers are trying its own brand, some of them are well-known candy companies and hoping to produce its own retailing brand, with foreign retailers super channels to "go out"; some of them are local candy companies from abroad, hoping to conform the momentum of "China fever" and its own brand development opportunities to "come"; there are still some companies already having traditional channels to sell their products, In order to change the limitations of existing brands, hopes its own brand, from the price, category, and other sub-channels to expand the share of applications; there are some companies want to push new products, the use of its own brand in retailing channel privileges (such as shelf position, publicity, into the store fees), will maximize profits. For retailers, candy is indispensable category for consumers to enjoy the festival, how to purchase the multi-category and cost-saving products is that they have been insisting strategy, and its own brand is the first to be launched the popular items.

Apart from the content of the candy, we should also decorate the candy more beautiful and delicious. Maybe you can use a plastic bag to contain the candy.

As we all know ,china was famous for its snack, and one of the largest snack manufactures and snack suppliers in the world. Chinese pastry snacks have a long history, variety flavor. Pasta snacks can be traced back to the Neolithic Age, which was existing Shimo that processed flour and made of powdered food. During the Spring and Autumn Period, there have been fried and steamed pasta, such as honey bait, elixirs food, grits food and so on. Since then, with cooking utensils and stove improvement, the raw materials, production method and variety of Chinese pastry snack increasingly rich. There were many popular snacks, such as the northern dumplings, noodles, Ramen, pancakes, dumplings, etc.; southern dumpling, spring rolls, dumplings, Yuanxiao, fritters, etc. In addition, around according to their Bussan and folk customs, and evolved many with strong local characteristics of snacks. Such as:

Beijing's coke ring, honey twist, Wandou Huang, Ai Wo Wo, Chaogan burst belly.

Shanghai's crab yellow, Nanxiang Xiaolongmantou, small Shaoxing chicken congee.

Tianjin’s hoarse Pakistani dishes, Goubuli buns, Erduoyan fried cake, boiled fish paste cake, clappers fruit, Guifa Xiang cannabis, spiced donkey.

Taiyuan’s kaolao, Daoxiao noodle, pulling tablets.

Xian’s steamed mutton cattle, dry state daguokui, Lanzhou Ramen, oil daguokui.

Xinjiang’s roast lamb, roasted Nang, pilaf.

Shandong pancake.

Jiangsu’s fired Scallion, soup packets, three small steamed buns, crab fired dumpling.

Zhejiang’s butter cake, Chong Li cakes, fresh meat within zongzi, shrimp, eel surface burst, purple rice pudding.

Anhui’s porridge, DAIJUJIA, Huizhou cake, bean curd rice.

Fujian oyster pie, grasping surface, spiced bundle hoof, Ding Bian Hu.

Taiwan's degree Satsuki noodle, eel Noodles, golden claw rice.

Hainan’s fried dumplings, bamboo rice.

Henan’s daguokui jujube, sugar coke cake, egg bag, blood tea, chicken rolls.

Hubei’s Sam Sun Doupi, Yunmeng fried fish noodles, dry noodles, Dongpo cake.

Hunan’s new rice, brain volume, rice, Eight turtle and mutton Huogongdian tofu.

Guangdong's Chicken Biscuits, egg cakes, ice meat pastry, Guangdong moon cake, lotus seed paste pastry bag, hedgehog buns, fruit powder, thin porridge shrimp dumplings, rabbit dumplings, steamed crab dumpling and other dry.

Guangxi‘s Big meat zhongzi, Guilin rice horse, fried worms.

Sichuan’s egg bake cakes, Long Chao Shou, the wheat fried on the glass, Dan Dan noodles, chicken noodle, tangyuan Lai, Yibin burning surface, pork lungs in chili sauce, mplight beef, dumplings steamed beef.

Huizhou’s intestinal Wang noodle, silk doll, Yelang fish noodle, lotus leaf cake.

Yunnan’s stewed beef, roasts Erkuai, bridge noodle and so on.

In addition, there are a large number of ethnic minorities’ flavor characteristics of food, greatly enriched the Chinese culinary culture. All in all, you can find lots of Chinese snack contain with plastic bag and it is easy to bring. 

 Chinese wine is a traditional alcoholic beverage and enjoying an excellent reputation with its unique technology and history. Since ancient times, China wine plays a very important role in the minds of consumers and is indispensable in socially and celebration.

The classification of liquor (classification by flavor)

1.    Strong Aromatic Spirits: the grain as raw material, solid state fermentation, storage, blending together, has caproate as the main aroma compound of distilled liquor. Typical representatives are Wuliangye, JiannanchunLuzhou LaojiaoQuanxing Daqu and so on.

2.    Fen-flavor liquor: the grain as the main raw material, saccharification, and fermentation, storage, blending and brewing into with ethyl acetate as the main aroma compound of distilled liquor. Typical representatives are Fen, Erguotou and so on.

3.    Rice flavor Liquor: rice as raw material, semi-solid state fermentation, distillation, storage, blending and with fragrant rice of distilled liquor. Typical product is Guilin Sanhuajiu.

4.    Maotai liquor: the sorghum and wheat as raw material, fermentation, distillation, storage, blending and with Maotai features’ distilled liquor. Typical product is Guizhou Moutai.

5.    And flavor liquor: the grain as the main raw material, fermentation, storage, blending and brewing and with flavor and unique style Maotai of distilled liquor. Typical representatives are Baiyunbian, Baishaye.

In addition, as the representative of Feng-flavour Chinese spirits in Xifeng liquor; the representative of four special wines in special flavor liquor; the representative of Jingzhibaigan in sesame flavor liquor and the Yubing shochu in Guangdong as the representative of soy incense Liquor.

How to buy and drink liquor

The majority of consumers in the purchase and drinking liquor products should pay attention to the following points:

Firstly, consumers in the purchase of liquor products should choose the medium-sized enterprises’ wine as the first selection and most of the medium-sized enterprises produce the famous and high quality products. Famous and high quality liquor has organoleptic qualities and super physical and chemical indicators and the most importantly its low-grade of the product can maintain its inherent unique style.

Secondly, consumers should not buy the liquor products without production date, name and address. In other words, consumers should have better to select the best alcoholic beverage supplier.

Last but not least, drinking liquor scientifically will benefit to our health. Since liquor contains alcohol, after drinking a little can stimulate appetite, promote secretion of digestive juices and blood circulation, make people in high spirits, and can produce heat which can keep out of the cold. Drinking liquor excessively will stimulate the gastric mucosa, do harm to digestion, and the light will be hyperexcitability, skin congestion, confusion and decreasing the self  control; the severe will have the symptoms of losing of consciousness, lethargy and other symptoms.

 The kitchen is the most important place and having the greatest healthy relationship in our daily life. But in the kitchen, all kinds of kitchen utensils, supplies, have many health risks. This kitchen ware is healthy and used correctly or not, which will directly relate to the nutrition and health of the food.

Aluminum pan avoids filling meals in longtime

Aluminum’s chemical properties are very active and it is oxidized aluminum oxide film easily in the air. Aluminum oxide film is insoluble in water, but it is dissolved in an acidic or alkaline solution. If the soup or vegetables placed in aluminum containers in the long-term, they will not only damage aluminum products, but dissolve more aluminum molecules. These aluminum molecules will chemically react with food and generate aluminum compounds. Long-term eating food that contains a lot of aluminum and aluminum compounds will destroy the proportion of calcium and phosphorus in our normal body, which will affect people's bones and teeth growth and metabolism, but it will also affect certain digestive enzyme activity, so that it will influence digestive function of our stomach. Therefore, the Aluminum pan should avoid filling the meals and not to use Aluminum pan to cook.

Metal containers avoid containing acidic beverages

Acidic beverages with metal container (iron, aluminum, copper, etc.) in contact, a chemical reaction occurs and the metal material was dissolved in beverages. Once you drink this beverage, it will cause chemical poisoning and can lead to symptoms such as headache, dizziness and feelings of nausea, and lemonade, orange juice, plum juice and other beverages have a high acidity. Therefore, the metal container avoids filling acidic beverages.

Plastic utensils avoid containing fats and oils items

Soft plastic utensils (plastic film, plastic bag, plastic box, etc.) have poor oil repellent properties and be polluted easily by the oil. Plastic lunch box, crisper avoid serving food for too long and should be washed immediately after every use. As the soft plastic utensils have strong characteristic of absorbing the smell, if we put fresh fish into soft plastic utensils, the smell of fish will be difficult to remove, so it is not a best way to install fish with soft plastic utensils.

Enamel Products avoid containing acidic foods

Various ceramic products are coated enamel on the iron products’ exterior. Enamel contains harmful lead and lead compounds. Glazes, painted on enamel surface, and its main ingredient is a variety of metal salts, such as yellow, bright red glaze is cadmium and lead compounds, and lead and cadmium are toxic. Using the colorful enamels to contain acidic foods (such as meat, rice, wine, etc.), lead and cadmium and other toxic substances will dissolve into the food and cause human chronic poisoning.

Cosmetics, for a woman, it symbolizes a second life, because it allows a woman to become beautiful, confident and attractive. However, when a lot of women are enjoying the advantages of cosmetics which bring transformation in their own, but they have to face a cosmetic problem--" how to do with cosmetic allergy?" Visited every doctors, and asked to find thousands of people, but they still can not find how to solve this problem in a best way. "In fact, for a skin allergies, using the most suitable cosmetic for such a skin allergy is the best answer to solving this problem.” said by expert who is working for a famous sensitive skin care brand --IMSANQUA(a Cosmetics suppliers and Cosmetics manufacturers).

But how can we choose the anti-allergic cosmetics which is not allergic to our skin ? Let’s hear the suggestion of experts of IMSANQUA.

Firstly, exfoliating cosmetic is unavailable, which is the first point to solve the problem of cosmetic allergy. The main reason for skin allergies is that the sensitive skin cuticle is thin and horny damage. So for people who has sensitive skin using exfoliating cosmetic not only will not achieve any positive effect, but also will damage the allergic skin. Thus, if you have skin allergy, it is best to stay away from the products of scrub cleanser, exfoliating ointment .

Secondly, using the appropriate sunscreen more often, this is the second point to solve the problem of cosmetic allergy . Since many women's skin allergy phenomenon is caused by ultraviolet radiation, so for the skin allergies, it is very important to use sunscreen or other protective measures. Notably, sunscreen would inevitably contain a lot of factors which is likely to cause skin allergies, so it is better to use sunscreen products after basic care.

Thirdly, moisturizing skin care products must be used, which is the third point to solve the problem of cosmetic allergy. Since allergies cuticle is thin and can not lock the moisture effectively within the skin, so paying attention to moisturizer work is very important for the allergic skin. In selecting replenishment products, we should not select the products which contain alcohol and spices, because these composition is very likely to cause skin irritation.

“There are many friends asking how to deal with skin allergy, mostly because they do not use a suitable anti-allergic cosmetics. Here is a suggest that you should be careful when selecting a number of cosmetics and try to pick a good reputation on the China cosmetic market and the popularity of high professional on anti-allergic cosmetics.” 

 In 2011, the global economy did not come into recession. Neither American nor European economic is recovered. China economic was also entered the inflation period. In 2012, the cold winter of the finance was spread and the world economic downturn for a long time. Therefore, a era of high cost, high inflation and the great recession is coming.

As for candy manufacturers, the soaring costs have make candy companies overwhelmed. Since April 2011, the price of sugar has risen to 7,600 Yuan / ton which has broken through to 8000 Yuan / ton in July. It is reported that the cost of sugar accounted for more than 50% in the candy cost. The price of sugar was escalated rapidly, and increased the raw material costs of candy industry.

To overview China confectionery market, candy companies also have been constantly pursuing new way in changing, and refine category and tastes. Candy industry has experienced from a heavier quality to a heavy taste, and now to be centered on the changing process of nutrition and health. Some different products were made by Snack manufacturers. From traditional wedding sugar, holiday sugar to vitamin candy and even throat-soothing candy and diet candy were created.

White rabbit creamy candy of the Old crown living garden has been on sale since 1959 are still very popular among consumers. And up to now, it still can bring huge profits to establishment. Besides, BVI plans that combine the candy of New Year with the New Year culture of Chinese, and integrate into the life of ordinary people. As for their strategic product, Crunchy candy is a must-have necessity by cushions in New Year. Finally, Ferrero is the magnate of chocolate, and it entered the Chinese market in 1984. However, one of the most famous Ferrero, Hazelnut chocolate wafer has been a Chinese couple's favorite chocolates.

Candy enterprises want to strategy of new product, they should have the following characteristic:  to conform the enterprise development strategy; to compare with similar products has a unique differentiation, occupy their own target groups; to focus on customer experience, deeply meet consumers’ psychological needs; to continue contributing huge profits for the enterprise and to enhance corporate.

The era is changing, and new product has a life time. People’s tastes and needs are constantly changing. Under such a trend, Candy manufacturers can make some different products cooperating with beverage manufacturers and expand markets. In the new era and the new crisis, brands also need to develop a strategic new product to maintain its leading position. It is the only way to maintain our leading position, and to be invincible.

When the haze of industry has already dispersed, in 2013, the office supplies market is poured into a booster by the hot sales of the market. With the high expectation and unknowing in 2013, what changes will be turned in the office stationery industry? It is reported that, in 2013, there will be three changes in the office stationery industry.

Firstly, the sale situation would be recovered.

Winter and recovery have been the industry's hottest keywords. From 2010 to 2012, the Office Stationery manufacturers and the Office Stationery distributors are looking forward to get warm in the market. But they felt more and more disappointed, and the retail market kept dismal without any sign of recovery. In 2013, the market seems to have a welcomed change. Increased demand of writing instruments and trading in the market are very active, such as File Folder, Ball point pen and Ink Cartridge. Enterprises have entered a new round of stationery procurement, so the market is in a good scenario of hot sales.

However, there are also a significant number of stationery retailers still holding a pessimistic attitude to the market. They thought the long time to downturn has made the market so weak that could not rapidly get recovered. Many stationery brand agents have also weakened. And channels of disruption were changed. It was believed that it is very difficult to reproduce the bursting situation for the stationery industry within three years.

Secondly, new promotions and marketing topics would be updated.

Manufacturers’ promotional stationery market is most effective promotions mean which is also   the industry hottest words in 2012. Through the waves of factory sales, this invisible price war has made the stationery dealers to seize a lot of market share in a falling market. However, what is Market main sales promotion and marketing theme in this year? This year seems to not to be simple in which the consumer has found out the stationery business, and understand the benefit ways. Promotions and marketing theme of this year will be design and efficient elements to expand more conform to the changes in the social economy.

Thirdly, popular style and color trend will change the situation

Being similar to fashion, what style and color trends will be change in this year? Combined with domestic and foreign popular index analysis, intelligent and deep blue will become the mainstream color of the office stationery supplies this year. On the other hand, a popular color is the primary colors. It is the natural color cortex and woodiness material itself. Its dark dumb low-key and smooth the look and feel of the win with all ages of consumers favor.

 China cosmetics industry is begin to change the old development model. The two levels of differentiation between Cosmetics manufacturers of brands are increasingly obvious. Some small and medium-sized brands’ products are lack of characteristic and their marketing ideas are lack of innovation which lead to their performances of sales decline is obvious. Others may be out of China’s cosmetics market. In contrast, some strong domestic brands are showing a good momentum of growth, and achieved good sales performance.

International and domestic famous brand shops have accelerated the channel development of the cosmetics store of China in 2012. The channel developments are in the second and third line then. This is a big impact for domestic brands, and will be suffer from different squeezes. Especially in the upcoming 2013, it is bound to be a bigger influence. Therefore, it is a very cruel but unavoidable reality problem.

In 2012, a part of domestic brands are still following some rapid spike type of way in the channel development and outstanding performance improvement. But, from the point of 2012, asking for purchasing meeting and canvass business orders meeting is not enough. The effectiveness of market development and the improvement of collection results are not promoted as well as before. The reason is Cosmetics suppliers and Cosmetics manufacturers consider that as a branding business, they must really pay attention to brand image and advertising and superior product quality, market service. At the same time it can help the market to drive sales brands quickly. It is the general dealers and distributors to make cooperation and the standards of collection of payment.

The market inventory of small branding business is not optimistic. Digesting the inventory problem is commonly concerned topic by brand dealers and agents. If this problem is not getting real attention and effective to be solved, some of the brands would be a false prosperity and the consequences unbearable to imagine.

In 2012, more and more new brands appeared unceasingly, they are cutting the specialist in Chinese cosmetics market cake together. Some of the new brand has broken the conventional competition rules, and penetrate into the market quickly, after that greatly contributed to the specialist in cosmetics market competition situation. Therefore, many small and medium-sized brands are affected by the evident.

As domestic small and medium-sized cosmetics brands, only focus on market, focused on the advantages of popular category, and focusing on the advantages of publicity and services, put effective resources concentrated in key market, it is the necessary way to win in 2013.

 Chinese consumers drink wine on various occasions and the wine are no longer considered as a luxury item. In other words, beverage manufacturers think that the wine has lost its status and become just another alcoholic beverage among others like beer or BaiJiu.

The beginning of the history of Chinese wine is dated back to more than 4,600 years ago. In 1995, a Joint archaeological team investigated the northeast was far 20 km away from the two archaeological sites, and discovered the remnants of kinds of alcoholic beverages, including grape wine, rice wine, mead, and several mixed beverages of these wines. More than two hundred ceramic pots were discovered at the sites, and about 70% of them were specifically used for grape wine. Subsequently remnants of grape seeds were also discovered.

China (including Hong Kong) is ranked the top ten global markets for wine consumption. Traditionally, the market has been dominated by beer, but from 1980s, changes have been made to the international wine market. Specifically to France, and the taste of Chinese drinkers has begun to change. However，in next few decades, this country is standing as a wine consumer and   expected to rise. Distributors sell many wines package which was awarded first prize and sell them as consumer goods. Some upscale niche products remain successful but marketing investments will drive much of this success.

A key to success here will be the ability to create a portfolio of relevant wine brands able to fit different kinds of consumers ‘ tastes around the world and to understand the specificities of the distribution’s system of each market.

In this scenario a large part of the Chinese middle class consume wine occasionally. The wine will be available in many trade and sub-trade channels. Many specialist retailers will emerge and none will dominate.

At the same time, there are a number of wine lovers in every city across China, and for them the country of origin remains an important differentiation factor. French wines will continue to have a great reputation, but will no longer be dominated. Wine lovers will learn about wines from other countries and many enology clubs will emerge for consumers excited to buy their wine in specialist retailers whose advices seem reliable. Some fans will engage in collection of fine wines they will look as a serious investment. Chinese wines will become more popular with its low price and relatively good quality.

Statistics show that the main market for white wine is among females, who prefer it than beer. But beer is still the main alcoholic beverage for most men. Red wine has become a symbol of the elite and rich and is usually drink as a table wine, even as a condiment of Kitchen Ware.